Design for Digital Success (5op)
Opintojakson tunnus: C-02537-IB00BF57
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
- Korkeakoulu
- Savonia-ammattikorkeakoulu
Osaamistavoitteet
After completing the course, the student is able to - identify commonly used graphic design tools - understand how graphic design supports SEO and Pay Per Click (PPC) campaigns - visualize complex information for digital marketing success - understand how brands establish a distinct tone, style and identity with help of digital design.
Sisältö
- graphic design tools for digital marketing - website design for better customer experience - SEO-focused design - earned media