Design for Digital Success (5cr)
Course unit code: C-02537-IB00BF57
General information
- Credits
- 5 cr
- Teaching language
- English
- Institution
- Savonia University of Applied Sciences
Objective
After completing the course, the student is able to - identify commonly used graphic design tools - understand how graphic design supports SEO and Pay Per Click (PPC) campaigns - visualize complex information for digital marketing success - understand how brands establish a distinct tone, style and identity with help of digital design.
Content
- graphic design tools for digital marketing - website design for better customer experience - SEO-focused design - earned media