From Idea to Innovation (5op)

Osaamistavoitteet

A student who has completed this course or has acquired equivalent competence will be able to:
- utilize a company's strategic choices in business planning.
- use useful tools and methods in developing a company's business.
- describe an feasible business model and justify the choices.

Sisältö

- Tools to analyze internal and external factors affecting on business (PESTEL, Porter's competitive matrix, SWOT, Porter's five forces)
- Define the company's strategic choices (mission, vision, responsibility, competitive strategy, brand story)
- Value Proposition Canvas for identifying and responding to customer needs
- Business Model Canvas for business model description

Esitietovaatimukset

Key competence: Entrepreneurship and business course or similar skills.
Suitable for combining with other entrepreneurship studies, but also suitable for anyone interested in entrepreneurship, regardless of the studies.

Arviointikriteerit - tyydyttävä (1-2)

- The student knows the models and methods of developing a business idea.
- The student identifies ways to implement a strategy.
- The student knows the basic elements of commercialization.
- The student identifies potential customer profiles.

Arviointikriteerit - hyvä (3-4)

In addition to the above, the student knows how to use development models and methods of the idea, create a business model from an idea, segment customers accordingly and identify their potential.

Arviointikriteerit - kiitettävä (5)

In addition to the above, the student will be able to develop their idea and business model in depth, in a customer-oriented and systematic manner, commercialize the idea, and create a plan for the further development of the idea and business model.

Oppimateriaalit

Course material is available on Moodle platform.

Lisätiedot

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