Strategy in Practice: Leadership, Change and Communication (5cr)

Objective

Student
Understand the importance of the values, mission and vision in strategic management
Know the criteria and methods of strategic management
Able to apply strategic management in their own domain and in organization
Understand the importance of the organizational communication in strategic management
Able to describe an organization’s operations by modelling its operational processes

Content

- Mission, values, vision, strategy
- Strategy Process
- Strategic management
- Change Management
- Process Management and Process Thinking
- Implementation and communication strategy

Assessment criteria, satisfactory (1)

The student is able to identify and define the key concepts and contents related to strategic management and communication.

Assessment criteria, good (3)

The student is able to apply the essential contents of strategic management and communication at work organizations and companies.

Assessment criteria, excellent (5)

The student is able to analyze strategic management and communication entities and combine them with professional context

Further information

The course is at the Master´s level