15 Steps to Productisation – This Is How It’s Done (5cr)

Objective

Upon completion of the course, the student will:

- Master the core philosophy of productisation and its constituent domains.
- Appreciate the symbiotic relationship between productisation and branding.
- Possess practical knowledge of how productisation is executed in real-world scenarios.
- Understand how productisation serves to 'lubricate' the customer's buying journey, making the path to purchase effortless.
- Grasp the sophisticated principles of pricing beyond mere cost-plus models.
- Critically evaluate the presentation of products, services, and integrated solutions through the discerning lens of the customer.
- Harness the power of 'storification' as a strategic tool in their future professional endeavours.

Content

- The Anatomy of Productisation: What does it mean in theory and, more crucially, in practice?
- Strategic Objectives: How do we remove friction from the buying process?
- The Art of Pricing: How to value a service effectively?
- Productising Unique: Can one-off, bespoke solutions be transformed into products?
- The Problem-First Approach: Why successful productisers learn to love client headaches.
- The Buyer’s Journey as a Product Feature: Integrating the customer path into the solution itself.
- Branding the Intangible: How to bestow a distinct identity upon a product or service.
-Storification for Differentiation: Creating a narrative that cuts through market noise.

Qualifications

There are no mandatory prerequisites; however, it is highly recommended that students complete the Metropolia online courses Marketing and Business Economics (5 ECTS) or Succeed in Modern Solution Sales (5 ECTS), or possess equivalent foundational knowledge.

Assessment criteria, satisfactory (1)

The student has achieved the course objectives at a basic level. He/she has viewed all video lectures and completed the associated assignments. The student can identify and define the key themes of the course and understands the general significance of productisation in sales and marketing.

Assessment criteria, good (3)

The student has diligently engaged with all course materials and successfully completed the assignments. He/she has achieved a solid grasp of the objectives and demonstrate a clear interest in further developing their expertise. The student has internalised the core concepts and can apply them in broad terms to their future professional role, showing readiness to adapt these skills to new situations.

Assessment criteria, excellent (5)

The student has diligently engaged with all course materials and successfully completed the assignments. He/she has achieved a solid grasp of the objectives and demonstrate a clear interest in further developing their expertise. The student has internalised the core concepts and can apply them in broad terms to their future professional role, showing readiness to adapt these skills to new situations.

Assessment criteria, approved/failed

The student has not met the minimum requirements. Instructions have been ignored, video lectures remain unwatched (or only partially viewed), and there are significant gaps in understanding the core content. Assignments are either missing or fall below the acceptable standard.

Further information

The course is conducted entirely online, including all assessments, via the Moodle virtual learning environment.