Athlete’s Stakeholder Relations (5cr)
Code: C-02504-HL00CB28-3001
General information
- Enrollment
- 03.08.2026 - 31.05.2027
- Registration for introductions has not started yet.
- Timing
- 24.08.2026 - 31.07.2027
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Jamk University of Applied Sciences, Non-stop toteutus. Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti.
- Teaching languages
- Finnish
- Seats
- 0 - 80
- Course
- C-02504-HL00CB28
Unfortunately, no reservations were found for the realization Athlete’s Stakeholder Relations C-02504-HL00CB28-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
Pass/Fail
Objective
The object of the course
The object of this course is that the student athlete learns to recognize the financial possibilities of his own sports career and he understands the basics of sports business from the perspective of his own career development. The student masters the basics required to prepare a personal marketing plan and understands the importance and expectations of partners.
After completing the course, you will recognize the student athlete's financial opportunities in a sports career and know how to apply this information in your own sports career.
Course competencies
Business skills: The student has a broad-based understanding of business (marketing, services, management, finance, law, etc.).
Learning to learn: Assesses and develops their competence and learning methods in different learning environments.
Learning objectives of the course
You understand the basics of sports business from the point of view of your own career development. You know how to evaluate and develop the financial possibilities of your own sports career. You understand the contents of the athlete's partnership and manager contracts. You know about sportsmen's entrepreneurship, taxation and the possibilities of social media to support a sports career.
Content
Themes related to student athlete cooperation, such as sports management, sports marketing, social media, sport entrepreneurship and taxation.
Location and time
Non-stop implementation. Students can complete the course according to their own schedule.
Materials
The Finnish Olympic Committee booklet "Kehity huippu-urheilijaksi" and other material distributed during the course
Teaching methods
Online non-stop implementation on the Moodle platform, video lectures, reading and learning assignments, learning diary.
Exam schedules
No exam
Student workload
Video lectures 10 h
Reading of materials and assignments 125 h