Services Marketing (5cr)
Code: C-02504-HM00CA15-3010
General information
- Enrollment
- 03.08.2026 - 20.08.2026
- Registration for introductions has not started yet.
- Timing
- 24.08.2026 - 31.07.2027
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Jamk University of Applied Sciences
- Teaching languages
- Finnish
- Seats
- 0 - 200
- Course
- C-02504-HM00CA15
Unfortunately, no reservations were found for the realization Services Marketing C-02504-HM00CA15-3010. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
You will learn the principles of services marketing and how a successful service business works. You will learn how to build a holistic understanding of service business.You will learn the impact and importance of service design in marketing.
Content
The use of service quality thinking in analysing customer experience
Service marketing differenses from product marketing
Analysyses of markets and the basics of marketing research
Basics of consumer behaviour and decision-making
User experience and digital marketing
Evaluation scale
0-5