Branding and sales skills (5cr)
Code: C-02631-KUVI3-3011
General information
- Enrollment
- 01.04.2026 - 13.01.2027
- Registration for the implementation has begun.
- Timing
- 21.01.2027 - 31.05.2027
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Humak University of Applied Sciences, Paikkaan sitomaton
- Teaching languages
- Finnish
- Seats
- 0 - 20
- Course
- C-02631-KUVI3
Unfortunately, no reservations were found for the realization Branding and sales skills C-02631-KUVI3-3011. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0-5
Objective
Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.
Content
- Introduction to branding, image marketing and advocacy - Basics of sales and interaction competence - Brand management, risk management, crisis communication - Sales situations, negotiation skills and sales closure - Business collaboration project - Making a social media video from a sales perspective
Location and time
Webinaarit Zoomissa.
22.01.2027 09.00 - 11.30
19.02.2027 09.00 - 11.30
24.03.2027 09.00 - 11.30
08.04.2027 13.00 - 15.30
29.04.2027 09.00 - 11.30
13.05.2027 09.00 - 11.30
Materials
Kirjallisuus
Artikkelit
Blogit
Videot
Podcastit
Teaching methods
Verkko-opetus
Itsenäinen työskentely
Opetusmenetelminä itsenäinen työskentely, ryhmätyöt, webinaarit.
Employer connections
Tämän opintojakson voi opinnollistaa, mikäli työtehtävät vastaavat opintojakson sisältöjä ja tavoitteita.
Student workload
1 op=27h/opiskelua