Contextual Decision Making (5cr)

Evaluation scale

0-5

Content scheduling

Content scheduling
A Gantt Chart showing the tasks with time and deadlines will be provided on the first day of classes also covering the following topics:
-How to apply marketing tools to organize & analyze key information; to better define opportunities & problems; identify & evaluate alternative courses of action; evaluate past deployed strategies and develop new ones; understand the decision making process;
-How to analyze business cases and situations – to better understand the usefulness of Marketing Research in certain situations; and understand on an even higher level than before, how all aspects of business are important in formulating strategic plans – and especially in implementing them
Decision Making in Different Contexts
Organizational Behavioral Contexts
Cultural Manifestations, i.e. PESTLE factors
Case Study Analysis and Writing
Scenario Decision Making
Logic Analysis and taxonomy of fallacies
Ethical Considerations in Business
- The Sustainable Society
- The Smart City
- Circular Economics

Objective

Upon course completion, the student will know how to assess situations; better understand how to apply marketing tools to organize & analyze key information; can better define opportunities & problems; identify & evaluate alternative courses of action; evaluate past deployed strategies and develop new ones; understand the decision making process; s/he will understand the psychology of today’s advertising and the problems for society associated therein; will know more about international corporate behaviour – the different companies’ marketing, management, and ethical behaviors, etc.; the student will have better knowledge of how to analyze business cases and situations – will better understand the usefulness of Marketing Research in certain situations; and understand on an even higher level than before, how all aspects of business are important in formulating strategic plans – and especially in implementing them.
Upon course completion, the student will have problem solving skills; be able to write up a competent “white paper” or case study; will have a more active marketing terminology lexicon (learned in previous Marketing courses); will be more practiced in presentations, search-and-find online research; will have worked in teams and so created consolidation and further development of existing disciplinary knowledge through application in a real life situation.
This course exams closely cases of Marketing, International Marketing, Entrepreneurship, Ethics, Corporate Strategy and other courses in a business curriculum; it shows a connection to the Marketing Process through its situational analyses of cases and other examples of business behaviour; it allows more application of the terminology learned in other courses; it also shows situational analysis decision-making process connection to Marketing Research; it provides further example (through the cases et al) for courses on Ethics, Management, Organizational Behaviour, and so on; it further develops skills learned in writing and Business Communication , and IT courses (through writing, teamwork and presentation).
Related competencies of the degree programme
There is a micro-, mezzo-, and macro-approach to each course, so the interrelationships with the rest of the business curriculum, the field itself, as well as the community, are quite explicit, and therefore most competencies and knowledge elements listed in the “Competencies of the Degree Programme” section are at least addressed if not stressed. The course on a micro-level covers specific theories, terms and tools within the “Marketing System” and/or within that subject’s particular area of study (whether Basic Marketing, International Marketing, Marketing Research, Entrepreneurship, Corporate Strategy, etc. – all have specific bases of orientations, models, theories and processes); on a mezzo-level it handles its connection to other courses of the curriculum and often offers cross-boundary projects; and on a macro-level the programme handles larger issues such as ethical considerations, life-long learning, cross-cultural and cross-functional perspectives, long term sustainability, community development, and so on). As a result, specific, as well as deeper and broad-based methods, applications and experiences are covered, while the different competencies (whether developmental, social, communicative, etc.) are nurtured.

Content

Decision Making in Different Contexts
- Organizational Behavioral Contexts
- Situational Analysis
- Considering the Cultural Manifestations, i.e. PESTLE factors
Case Study Analysis and Writing
Experiential Marketing Theory & Cases
Team Project – Case Research & Presentation
The Management Game – given options as Managing Director – must choose best
- Ethical Considerations in Business (theory, contemporary issues, cross-cultural perspectives);
Ethical Analysis

Location and time

Online and Zoom recorded sessions

Materials

Material to be provided. Also - additional readings - Examples Only:
Experiential Marketing, Bernd Schmitt (Free Press)
Global Marketing Management: Cases & Readings, 3rd Edition,
Buzzell, Quelch, Bartlett (Addison & Wesley)
Cases in European Marketing Management, Quelch, Kashani,
Vandermerwe (Irwin)
Applications in Human Resource Management, 2nd Edition,
Nikomo, Fottler, McAfee (PWS-Kent)
International Marketing Strategy: Contemporary Readings,
Doole & Lowe (Thomson Business Press)
The Marketing Case Book: Cases & Concepts, Dibb & Simkin
(Routledge)
Cases in Marketing Management & Strategy: An Asia-Pacific
Perspective, Quelch, Siew, Swee, Chin (Prentice Hall)
International Marketing (any textbook option with cases)

Teaching methods

Lectures, Readings of Scenarios, Case Studies, Logic /as in study of the Taxonomy of Fallacies), Writing Essays and Final Case Analysis.

Employer connections

This course focuses on decision-making and communication. Success in business and in life depend on these two things. Direct short-term internship tools are not necessarily covered. This is a life-long learning and long-term business acumen development. there micro-, mezzo, and macro level as well as the short- and long-term implications; good decisions may be rendered ineffective due to poor communications, and there are bad decisions made that can be corrected via timely, effective and efficient communications. We examine how a bad decision is like a cancer – first hard to detect though easy to correct and then it becomes later easy to detect but perhaps impossible to correct.

Exam schedules

The main focus is on international business.

International connections

The main focus is on international business.

Completion alternatives

none

Student workload

This is individual work – maximum amount of time required depends on the prerequisite knowledge plus individual demands.

Qualifications

English Language Proficiency
At least one year of business studies