Facebook & Instagram Marketing (5cr)
Code: C-10065-LX00ET09-3007
General information
- Enrollment
- 04.05.2026 - 31.12.2026
- Registration for introductions has not started yet.
- Timing
- 24.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Myllypurontie 1
- Teaching languages
- English
- Seats
- 0 - 100
- Course
- C-10065-LX00ET09
Unfortunately, no reservations were found for the realization Facebook & Instagram Marketing C-10065-LX00ET09-3007. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0-5
Content scheduling
https://bit.ly/FBBROCHURE26 (NEW brochure to be updated shortly for the autumn 2026 version)
Objective
By the end of the course, the student will: - Understand the importance and advantages in marketing a business on Facebook and Instagram - Apply marketing theories and techniques that can be developed to gain a following and promote a business on Facebook and Instagram. - Learn how to create a Facebook business manager account, Facebook business page and Instagram presence as well as gaining an understanding of the benefits of a Facebook business manager account. - Develop basic design skills in order to generate branded and visually appealing content. - Understand the requirements for and be able to create Facebook & Instagram Ads - Identify and understand customer targeting & segmentation in Facebook & Instagram advertising - Learn how to reach hundreds, thousands or millions of people on Facebook/Instagram - Understand Facebook Pixel and Retargeting in Ads. Lean how to add Facebook pixel to a website and review data. - Improve overall knowledge of social media marketing
Methods of completion
Methods of completion
Content
Rationale Billions of people are active on Facebook and Instagram every day. Businesses are increasing their presence on both platforms as they acquire, engage and converse with these active consumers. Developing and growing a business/brand presence and being able to communicate an engaging brand story is essential in attracting potential customers. By using digital marketing and social media marketing theory and techniques with a deeper knowledge of the tools provided by Facebook and Instagram you can increase a company's growth. Aims The main aim of the course is to provide students with essential digital/social media marketing theories, knowledge and understanding of Facebook and Instagram, in order to manage a business’s presence in both platforms and acquire and grow an engaged consumer following.
Location and time
https://bit.ly/FBBROCHURE26 (NEW brochure to be updated shortly for the autumn 2026 version)
The course is fully online and has no set time or location.
(NEW brochure to be updated shortly for the autumn 2026 version)
Materials
https://bit.ly/FBBROCHURE26 (NEW brochure to be updated shortly for the autumn 2026 version)
Teaching methods
The course is a fully online course with videos presentations by the lecture and practical walkthrough videos. There are no video conference calls planned unless requested.
The course work is completed by each student individually.
Guidance by Lecturer 0 hours*
Assignments, Quizzes & Tasks 47 hours*
Self-directed learning 90 hours*
https://bit.ly/FBBROCHURE26 (NEW brochure to be updated shortly for the autumn 2026 version)
Employer connections
Students complete and receive Meta/Facebook Certificates as part of this course
Exam schedules
NA
International connections
NA
Completion alternatives
NA
Student workload
Guidance by Lecturer 0 hours*
Assignments, Quizzes & Tasks 47 hours*
Self-directed learning 90 hours*
https://bit.ly/FBBROCHURE26
Qualifications
English Language Proficiency required. All lectures are carried out in English Students for this course should have completed at least an introduction to marketing or first-year marketing course. Students are required to have access to a Facebook and Instagram account, and a basic understanding of how Facebook & Instagram works.