Digital Customer Experience Development (5cr)
Code: C-10065-LY00FG24-3002
General information
- Enrollment
- 11.11.2024 - 05.01.2025
- Registration for the implementation has ended.
- Timing
- 17.03.2025 - 28.04.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Leiritie 1
- Teaching languages
- Finnish
- Seats
- 0 - 5
- Course
- C-10065-LY00FG24
Unfortunately, no reservations were found for the realization Digital Customer Experience Development C-10065-LY00FG24-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0-5
Content scheduling
Pls see Course Programme on Oma
Objective
Upon completion of the course unit, the student will understand the significance of the digital customer experience for a company’s strategic competitive advantage, as well as the importance of an excellent customer experience as part of corporate culture. The student will be able to utilise agile, customer-focused research methods and will be familiar with digital service channels, solutions, and platforms. In addition, the student will be able to design and produce automated digital processes and to measure and monitor digital customer experiences.
Content
* Development of the digital customer experience and organisational strategy * Excellent customer experiences as part of organisational culture * Agile customer-centred research methods * Design of the digital customer experience and creation of added value online * Digital service channels, tools, solutions, and platforms * Automation of digital processes and utilisation of artificial intelligence * Metrics and monitoring of the digital customer experience
Location and time
Online/Zoom pls see Course Programme on Oma
Materials
• Zoom ja video/ppt materials • HubSpot Academy manuals and videos • Digital Marketing Excellence, Dave Chaffey, PR Smith, 7th edition, 2023 (also as an ebook) • Korkiakoski Kari, Asiakaskokemus ja henkilöstökokemus, Alma, 2019 (also as an ebook) • Curedale, Robert, Service Design, Process & Methods (not as an ebook) • Stickdorn, Marc, This is service design methods (also as an ebook) • Stickdorn, Marc, This is service design doing (also as an ebook) • Digital Customer Experience Engineering : Strategies for Creating Effective Digital Experiences Wiedenhofer Lars, Apress L. P. 2021(also as an ebook)
Teaching methods
Online/Zoom lectures and workshops Development plans/video presention( teams 1-3 students) Peer revies / individual assignment
Employer connections
NA
Exam schedules
NA
International connections
NA
Completion alternatives
NA
Student workload
20 hrs lectures 115 hrs teamwork/individual work
Qualifications
Completed higher education degree (Bachelor's level)