Customer Experience (5cr)
Code: C-10065-LD00GF03-3003
General information
- Enrollment
- 04.05.2026 - 09.08.2026
- Registration for introductions has not started yet.
- Timing
- 24.08.2026 - 13.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Myllypurontie 1
- Teaching languages
- Finnish
- Seats
- 0 - 2
- Course
- C-10065-LD00GF03
Unfortunately, no reservations were found for the realization Customer Experience C-10065-LD00GF03-3003. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0-5
Content scheduling
-
Objective
After completing the course, students will understand the importance of services and customer experience in developing business-oriented service solutions and building societal well-being. The student understands the theories of consumer behaviour as part of improving the customer experience and can describe the existing service path from the user's perspective.
The student will be able to identify development needs, conceptualise and design user-centred solutions, and describe service concepts that support the set objectives.
Content
- the knowledge base of consumer behaviour
- customer experience
- methods for developing customer experience
- the role of services and customer experience in building social well-being
Location and time
According to the schedule
Materials
Consumer behaviour : an European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg. or similar
Other course material
Teaching methods
Interactive lecture
Guided assignmets
Group assignments
Workshop
Employer connections
Project assignment
Guest lecturers
Exam schedules
-
International connections
-
Completion alternatives
Assignments independently
Student workload
Contact sessions 32 hours
Learning assignments 61 hours
Individual studying 42 hours
Qualifications
Marketing or equivalent competences