15 Steps to Productisation – This Is How It’s Done 5 ECTS (5cr)

Evaluation scale

0-5

Objective

Upon completion of the course, the student will:

- Master the core philosophy of productisation and its constituent domains.
- Appreciate the symbiotic relationship between productisation and branding.
- Possess practical knowledge of how productisation is executed in real-world scenarios.
- Understand how productisation serves to 'lubricate' the customer's buying journey, making the path to purchase effortless.
- Grasp the sophisticated principles of pricing beyond mere cost-plus models.
- Critically evaluate the presentation of products, services, and integrated solutions through the discerning lens of the customer.
- Harness the power of 'storification' as a strategic tool in their future professional endeavours.

Content

- The Anatomy of Productisation: What does it mean in theory and, more crucially, in practice?
- Strategic Objectives: How do we remove friction from the buying process?
- The Art of Pricing: How to value a service effectively?
- Productising Unique: Can one-off, bespoke solutions be transformed into products?
- The Problem-First Approach: Why successful productisers learn to love client headaches.
- The Buyer’s Journey as a Product Feature: Integrating the customer path into the solution itself.
- Branding the Intangible: How to bestow a distinct identity upon a product or service.
-Storification for Differentiation: Creating a narrative that cuts through market noise.

Location and time

The course’s learning environment is Metropolia’s Moodle, and the course can be completed at one’s own pace.

Materials

It is available in the learning environment.

Teaching methods

The study unit is completed online, and the assignments are also completed in the same electronic learning environment (Moodle).

Employer connections

N/A

International connections

N/A

Completion alternatives

N/A

Qualifications

There are no mandatory prerequisites; however, it is highly recommended that students complete the Metropolia online courses Marketing and Business Economics (5 ECTS) or Succeed in Modern Solution Sales (5 ECTS), or possess equivalent foundational knowledge.